Our Marketing and Advertising Associate is responsible for driving, developing and executing the consumer brand. The position will be responsible for establishing and coordinating all marketing functions for the purpose of assuring company growth, brand awareness and profitability. Responsibilities:- Develop, recommend and lead the execution of marketing plans for assigned brands & manage the effective deployment of the marketing budget- Act as the main point of contact for the licenses to include contract negotiations, contract management, communications- Initiate & manage market research projects to deliver powerful consumer and customer insights, as the basis for long-term brand growth, and then develop these insights into achievable plans- Strategically analyze brands strengths & opportunities vs. competition to help identify opportunities for growth- Act as guardian of the Brand- shepherding & policing its guidelines, mission, values, goals, strategies, brand equity etc.- Develop & execute annual/quarterly marketing plans- Deliver the sales volume, market share, and profit projections for the business- Other duties as needed Requirements:- Minimum Bachelor's degree or commensurate combination of experience- Ability to work in a fast paced environment- Former hands on experience working with budgets and creating annual plans Skill Set Required:- Deadline driven with a strong sense of urgency & achievement- Resourcefulness and creative problem solving- Superb analytical skills- Polished presentation skills- Excellent communication skills- both verbal and written- Creativity skills- Excellent team player
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