The Email Marketing Producer has principal responsibility for producing, trafficking and launching specific e-mail campaigns. An ideal candidate will also have experience to develop/code e-mails as-needed. A successful candidate will combine project management skills with a strong client-orientation and a knowledgeable passion for delivering consistently on-time, high-quality email solutions. ESSENTIAL FUNCTIONS/RESPONSIBILITIES • Responsible for understanding e-mail campaign process from start to finish. • Works with staff in other departments to schedule their e-mail campaigns. • Takes ownership of and coordinates all efforts for assigned-to e-mail campaigns from start to finish. • Within e-mail marketing tool: • Uploads data files and maps fields to appropriate attributes for specific e-mail campaigns. • Understands and implements suppression rules. • High level of acuity for quality assurance. • Coordinates with multiple team members to insure e-mail process is consistent. • Identify opportunities for improvements and efficiencies in the email production process and proactively identify solutions. • Codes html template based on graphic designer specification and Photoshop (PSD) files. • Creates html and text files that conform to email industry standards (without the use of WTSIWYG editors). PRINCIPAL RELATIONSHIPS Internal Contacts: Establish and maintain frequent communication with programs and units within the company that provide source material for e-mail campaigns. Orients program staff, as needed, about e-mail production guidelines, standards and procedures. Maintain contacts with staff in all other departments as required. External Contacts: Interact with freelance developers, editors and producers as warranted. Interact with external customers and vendors as needed
MINIMUM QUALIFICATIONS Bachelor’s degree required. Minimum 3+ years experience in a similar senior producer role. Experience required in: • Managing, motivating, supporting and understanding different creative teams • Email development process and lifecycle involving content management systems REQUIREMENTS & OTHER RELATED SKILLS • Ability to effectively coordinate multiple responsibilities simultaneously, with fast, flexible, cooperative work style; ability to reprioritize as warranted. • Excellent attention to detail. • Understanding of e-mail best practices. • Strong negotiation and issue resolution skills • Familiarization with HTML and graphics so as to facilitate interaction with and coordinate projects across various e-mail production teams. • Strong customer service orientation, with an ability to clearly discern client and audience needs and successfully translate them into appropriate content offerings. • Must be self-starter take charge individual. • Proven ability to deliver projects on time, with strong organizational, time and task management skills. • Experience with Microsoft Project a plus. • Experience with Epsilon a plus. • Perl knowledge a plus.
Bachelor's Degree in a relevant field of work or equivalent work experience.
• Perform back-up and overflow duties in the area of Quality Control for content and targeting data of all email campaigns.
• Handle expedited email campaign requests requiring turn-around outside of normal production process. Knowledge of Perl a plus.
• SharePoint designer responsibilities, as well as programming experience with SQL for data management.
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