Purpose: Marketing plays an important role in almost every industry sector. In its simplest form, it is about ensuring that customers' needs are met whilst maximizing the profits of a company. A marketing manager's responsibilities can vary enormously, but will always have this as a central objective. Responsibilities:Duties may include, but are not limited to:Prepares mailers and brochures by formatting content and graphics; arranging printing and internet packages. (InDesign Software)Design and creation of print collateral on corporate and individual loan originator levelWebsite development and maintenance for multiple divisions.Design, creation and execution of email marketing campaignsCreate and maintain multiple social media channelsRealtor marketing support per MSALiaison between Franklin First Financial and 3rd party development firmsCreation of specialty landing pagesProvide timely and engaging content across social media channelsMaintains marketing library by checking and replenishing inventory.Provides marketing tracking and research information by collecting, analyzing, and summarizing data and trends.Accomplishes marketing and organization mission by completing related results as needed.Undertake daily administrative tasks to ensure the functionality and coordination of the department’s activitiesSupport executives in organizing various projectsConduct market research and analyze consumer rating reports/ questionnairesEmploy marketing analytics techniques to gather important data (social media, web analytics, rankings etc.)Assist in the organizing of promotional events and traditional or digital campaigns and attend them to facilitate their successAssist in collecting and taking photos at company events/gatheringsOrganizing and creating slideshows of event pictures to be reviewed by Executive Assistant and CEOCollaborating with IT Department to be able to display picture collages for employees to view previous eventsPrepare and deliver promotional presentationsCompose and post online content on the company’s website and social media accountsWrite marketing literature (brochures, press releases etc.) to augment the company’s presence in the marketUpdate social media account to ensure that new hires and terminated employees are categorized correctly on the site.Submit termination of terminated employees on LinkedIn and ensure that there is and ensure that there is a follow up that the request has been completed by LinkedIn.Skills and Qualifications:Must have advance knowledge in DOTNETNUKE (DNN)Must have experience with programming softwareReporting Skills, Analyzing Information , Informing Others, Written Communication, Organization, Statistical Analysis, General Math Skills, Data Entry Skills, Microsoft Office Skills, Self-Development, Social Media Skills, Adobe Suite, DNN, WordpressProven experience as a Marketing professionalGood understanding of office management and marketing principlesDemonstrable ability to multi-task and adhere to deadlinesWell-organized with a customer-oriented approachGood knowledge of market research techniques and databasesExcellent knowledge of MS Office, marketing computer software and online applications (CRM tools, online analytics, DOTNETNUKE, InDesign, Google Adwords etc.)Exquisite communication and people skillsBS in Marketing preferred but not required
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